Monday 16 December 2013

Introducing bake&TAKE

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BackWERK was developed by Dr’s Limmer and Schneider in 2003 In Essen, Germany, they have jointly grown the business to over 300 stores spanning Germany, Austria, Switzerland and The Netherlands and now in the UK. Born out of sheer business opportunity, backWERK was created to exploit a gap in the market to supply middle and lower socio economic groupings by delivering fresh product all day long at incredible prices. This strategy was extremely successful, and the business has evolved to become a firm favourite across all the social strata’s.

Strategically careful, but always poised for opportunity, the Doctors have expanded the store base through organic and commercial acquisition. In fact some long standing bakeries chose to covert to this system as the own traditional bakery business wasn’t as profitable as ours!

This is Steve Mahon and Robin Page, They own the Master franchise rights to the company in the UK. Steve Mahon has a strong background in retail and has been a Director of blue chip heavy weights such as Argos Plc. and GUS Plc.  In addition, Steve has worked for over 10 years in the SME (Small Medium Enterprise) sector had has managed business from Cash Generator Ltd, Ebuyer.com and latterly Wine Cellar Ltd. with over 200 convenience and office license stores. A strong retail strategist Steve has devised growth plans through major business overhauls to inventive customer facing strategies, which have proven successful even during recessionary times. A real believer in the opportunity that Franchise can bring to the right people, Steve brings strong retailing skills coupled with major business building experience. You can check him out on LinkedIn.
Robin Page grew up in Northern Ireland where he worked in the reprographic industry with Canon. Moved to England in 1988 as General Manager for a book / computer game company and has spent the last 11 years as Franchise Director for Cash Generator, the Buy and Sell stores on the High Street. During his time at Cash Generator he formed a great relationship with the British Franchise Association and was a guest speaker at many of their regional events.
Robin has a wealth of franchising experience and is very experienced at both the recruitment side of franchising and the business management of franchisees in the field. He was responsible for 238 franchise stores in the UK.

Our philosophy is to work with like-minded people who have the right balance of drive, commitment and entrepreneurial flair, (and investment funds too!) whilst still retaining the ability to meet the Brand requirements we are building based on the successes founded in Germany.
Here are some of the staff preparing the food for the very first time and the end result.

Mouthwatering? The sandwiches and other products that are available are of the highest quality and freshness, prepared daily in store.

On the 21st November, bake&TAKE were getting ready for their grand opening near Piccadilly station. The grand opening was on the next day but first, there was an invite only event for business associates and friends to come and get a taste of what to expect from the new store.

 Steve Mahon with Ali Bagnell, the MD of the Apprentice Academy with Apprentice; Dominik Szafranski. The Apprentice Academy is a company that helps young people get into an apprenticeship around Manchester and further areas. Bake&Take recently took on an apprentice from them, who is now in charge of their social media and gets involved in marketing as well.
"That coffee had me like..." 

 Matt Simpkins from Country Choice, enjoying some of our food. Country Choice is a supplier for Bake&Take that delivers many of the tasty ranges of food that you can find in the Piccadilly shop and also, in the soon to open stores in Ashton Under Lyne and Bury. 
 The MDs of bake&TAKE with Phillip Bachmayer of Vincent&Co and Neil Whittingham of NR Barton. 
Antje Kettler (HQ Germany IT Leader for B&T) enjoying herself with some food and Sanjeev Katwa (Head of IT MCFC)

Busy Shop! Lots of people joined in to taste the food and to try out the unique self service. The main thing that makes Bake&Take stand out is the self service, which is the norm in countries such as Germany but in the UK, it is something we aren't used to seeing. It also ensures that you pick exactly what you want as opposed to just one of many things being handed to you.

Steve getting fully involved into a chat.
Long queue of customers! Here they are trying out the self service. Tongues are provided so don't go thinking we do finger food! We want our food to be fresh so when in the shop, please make sure you use them.  
Justin Moore of Become UK, with his apprentice Iona Bryant grabbing some lunch.


 Customers enjoying the food that bake&TAKE has to offer. 
We have a range of products that we are proud to serve to you at incredible prices, whether it is sweet pastries such as pecan plaits and cherry pastry to savoury classics like sandwiches and sausage rolls as well as chicken rolls and potato dogs. Our staff are dedicated in making your experience the best you've had, whether you grab and go or sit in with us and make the most of our free wifi.
We pride ourselves on a fast and friendly service for our fresh food. Piccadilly is only the beginning...
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